вЂњKeep your eye on the prize and your feet on the groundвЂ¦This human radio is playing your anthem.Multi-platinum, record-breaking bandВ ShinedownВ вЂ“В Brent SmithВ ,В Zach MyersВ ,В Eric BassВ , andВ Barry KerchВ вЂ“ have soldВ more than 10 million albums and 10 million singles worldwide, earnedВ 14 platinum and gold singles,В five platinum and gold albums, and amassedВ more than 4.5 billion total streamsВ throughout their impressive career.

And the lyrics, while nobodyвЂ™s idea of serious profundity, arenвЂ™t bad either. TheyвЂ™re more positive than negative, the tunes are catchy and high energy. IвЂ™ve heard these guys on alt-rock radio but never listened enough to be able to separate them from the many sound-alikes in their various formats.Д«ut I can see and hear why theyвЂ™re chart-toppers. In вЂњSpecial,вЂќ Smith sings вЂњYouвЂ™re not special,вЂќ which has a whiff of self-mockery about it. The artier touches include a snippet of the band glimpsed in reflection in (Digitally-created) water, and that vamped up glam sequence. Sometimes quoting Springsteen or Shinedown is the only вЂњpretentious/vapidвЂќ comment necessary. вЂњEverything is so important, until itвЂ™s not.вЂќ вЂњYou canвЂ™t go back. In between the tracks we hear Smith, in voice over, intoning that вЂњWanting things to change is not the same as making things change.вЂќ They could be playful in the hands of a director/editor with a lighter touch, but that would be off-brand.

Another is set in a plastic surgery clinic. Yes, actors playing a biker and biker moll and a lot of flames figure in that one. вЂњWhen your Mom is a burnout and you Daddy is a pyro, set fire to the family tree.вЂќ вЂњI was sent to warn you, the DevilвЂ™s in the next room.вЂќ TheyвЂ™re symbolic and/or literal, soundstage-bound or out of doors, always with dreadlocked drummer Barry Kerch whaling away, Eric Bass keeping time on the instrument heвЂ™s named for, Zach Myers power-chording his guitar and Brent Smith sing-shouting in that heavily-overdubbed and harmonious Offspring, Fuel style some seriously dark, and occasionally upbeat lyrics. The occasional arresting image aside, the collected videos are seriously run-of-the-mill. Check out the flames, lots and lots of flames, as songs are rendered into fiery or monstrous nightmares, or semi-sexy dreams (model/actress Francesca Eastwood appears, among many others). See the band lip-sync and thrash about in matching black ensembles, or matching (nearly) suits, dolled up as their favorite glam or whatever performers (Elvis, Elton, etc). ItвЂ™s not a mediocre or epic concert film, not a вЂњget to know the bandвЂќ doc either.Д«ut for what it is, itвЂ™s not awful, kind of MTV - only post-grunge. It isnвЂ™t remotely as interesting as a good вЂњin the studio to cut a record and having a hard time of itвЂќ documentary, some of which have been known to capture a вЂњEurekaвЂќ moment of creation. They hired Marilyn MansonвЂ™s favorite video director, Bill Yukich, to turn the 14 tracks into quasi-arty вЂњperformanceвЂќ videos, again pretty old school.ДЄs such things go, it isnвЂ™t bad. вЂњAttention Attention,вЂќ their most recent studio LP (another is due out this fall, according to what IвЂ™ve read), is another chart-challenging smash from the quartet. With the pandemic shutting down live performances for over a year and better-informed/cautious fans still leery of festival seating or moshing their way back into venues, alt rock/arena rock/pop rockers Shinedown decided to remind fans theyвЂ™re out there - or will be soon - with an old school вЂњvideo album.вЂќ

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